{"id":307,"date":"2026-07-21T18:33:12","date_gmt":"2026-07-21T18:33:12","guid":{"rendered":"http:\/\/99.81.135.66\/?page_id=307"},"modified":"2026-07-22T13:47:22","modified_gmt":"2026-07-22T13:47:22","slug":"about-us","status":"publish","type":"page","link":"https:\/\/site.abund.co.uk\/?page_id=307","title":{"rendered":"About us"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n
\n
\n \t\t
\n\t\t\t\t\t\t\t\t\t

FOR EXCHANGES, BROKERS AND BANKS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

\n \t\t
\n\t\t\t\t\t

We help platforms launch crypto indexes<\/span> under their own brand.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

We build and manage the indexes, while you keep your users, and custody.
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n
\n
\n
\n \t\t
\n\t\t\t\t\t\t\t\t\t

OUR STORY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Abund didn\u2019t start as a pitch deck. It started as a product that worked. <\/span>\n<\/h3>\t\t\t\t<\/div>\n\t\t
\n
\n
\n \t\t
\n\t\t\t\t\t\t\t\t\t

2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n

\n\t\t\n<\/div>\n
\n \t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/rect><\/mask><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
\n \t\t\t

It started with a simple idea<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Before Abund, Stevan and Marko built Veli – a consumer crypto platform where they launched and operated crypto indexes for their own users. The product proved that indexes could simplify investing while becoming a strong revenue driver for the platform itself.
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

\n
\n \t\t
\n\t\t\t\t\t\t\t\t\t

2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n

\n\t\t\n<\/div>\n
\n \t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/rect><\/mask><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
\n \t\t\t

Then came a bigger opportunity<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

After seeing the model work in production, one thing became clear: exchanges, brokers, and banks shouldn\u2019t have to rebuild the same infrastructure from scratch. Everything learned at Veli became the foundation for Abund \u2014 an Index-as-a-Service layer for regulated platforms.
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

\n
\n \t\t
\n\t\t\t\t\t\t\t\t\t

Today<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

\n \t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/rect><\/mask><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
\n \t\t\t

Now we\u2019re building the infrastructure layer<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Marko and Stevan teamed up with Norris to build Abund, combining their hands-on experience building crypto index products with his background in founding, scaling, and successfully exiting a leading European neobank. Today, Abund is built around a simple belief: every platform offering crypto should offer index investing.
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

\n
\n \t\t
\n\t\t\t\t\t

Core team<\/h1>\t\t\t\t<\/div>\n\t\t
\n
\n
\n \t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n \t\t\t

Stevan Radonjanin<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t
\n\t\t\t\t\t\t\t\t\t

CEO, Co-Founder
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n

\n
\n \t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n \t\t\t

Norris Koppel<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t
\n\t\t\t\t\t\t\t\t\t

COO, Co-Founder
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n

\n
\n \t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n \t\t\t

Marko Selakovic<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t
\n\t\t\t\t\t\t\t\t\t

CTO, Co-Founder
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

FOR EXCHANGES, BROKERS AND BANKS We help platforms launch crypto indexes under their own brand. We build and manage the indexes, while you keep your users, and custody. OUR STORY Abund didn\u2019t start as a pitch deck. It started as a product that worked. 2022 It started with a simple idea Before Abund, Stevan and […]<\/p>\n","protected":false},"author":1,"featured_media":11,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-307","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/site.abund.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.abund.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/site.abund.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/site.abund.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/site.abund.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=307"}],"version-history":[{"count":93,"href":"https:\/\/site.abund.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/307\/revisions"}],"predecessor-version":[{"id":944,"href":"https:\/\/site.abund.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/307\/revisions\/944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/site.abund.co.uk\/index.php?rest_route=\/wp\/v2\/media\/11"}],"wp:attachment":[{"href":"https:\/\/site.abund.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}